Tutorials & Guides

Practical, step-by-step articles to improve your Microsoft Advertising performance.

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Create your first campaign, structure ad groups, set budgets and assets, and avoid common pitfalls.

~10 min • Basics

Install UET, configure conversion goals, and validate events so bidding models can actually learn.

~12 min • Tracking

Clean, enriched feeds are everything. Learn the exact levers to win product intent on Bing.

~15 min • Ecommerce

Design high-intent coverage and keep waste down with structured negatives and n-gram mining.

~12 min • Search

When to use Target CPA/ROAS vs. manual CPC, plus pacing, anomaly alerts, and bid rules.

~11 min • Automation

Layer in-market, remarketing, and custom combinations without choking volume or spiking CPA.

~9 min • Audiences